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Elizabeth Chan Trainer Profile


Elizabeth holds a Master of Management (majoring in Human Resources Management) from Macquarie University. She brings with her more than 30 years of working experience in office administration, human resource management and development, as well as training and consultancy.

In 2000, she left her job as a Human Resource Practitioner to be one of the pioneer consultants for the National Skills Recognition System (NSRS), then a new initiative by the Ministry of Manpower. She developed functional maps, skills standards and assessment plans for various industries (see list below). She earned an award in 2002 for her contribution towards national workforce development, the only NSRS consultant to be awarded that year.

She was also featured in the Straits Times for her active involvement in the NSRS. Later, Elizabeth was appointed by SPRING Singapore, the implementing agency of NSRS, as Industry Supervisor and Supervising Assessor to supervise assessments for various industries. She was also appointed as an NSRS trainer and auditor. In addition to her involvement with NSRS, Elizabeth developed on-the-job training blueprints for various industries for SPRING Singapore and was an approved trainer for this series of on-the-job training (OJT) programmes.

Her extensive work in NSRS eventually led to her training and consultancy work with the Singapore Workforce Development Agency (WDA), a statutory board of Ministry of Manpower, which was established in 2003. She was involved in the development and implementation of the Singapore Continuing Education and Training Framework, later known as The Singapore Workforce Skills Qualifications (WSQ) Framework by developing Industry Competency Maps, Competency Standards and Assessment Plans. Some of the WSQ frameworks, which she had managed/developed, which earned her recognition, include Retail; Meeting, Incentive, Conventions & Exhibitions (MICE); Training (Advanced Certificate in Training & Assessment); and Employability Skills. Till date, Elizabeth is still actively involved in such consultancy work, which makes her one of the very few individuals with expertise in the full spectrum of the competency framework. Her competitors for such projects include big consultancy firms and universities from overseas, such as Australia, Canada and United States.

Elizabeth also helps companies from different industries in adopting and implementing the WSQ Framework, including developing training programmes and assessment plans, and providing training to course developers, trainers and assessors who come from a variety of occupations such as CEOs, directors, lecturers, managers, new trainers and training administrators.

In 2004, Elizabeth successfully completed the Advanced Certificate in Training and Assessment (ACTA), then a new programme initiated by WDA and conducted by Challenger TAFE, Australia. This certified her to be a competent trainer and assessor, and qualified her as master trainer of this same programme that was later implemented in Singapore for WSQ course developers, trainers and assessors. When the pilot run of ACTA rolled out in November 2004, Elizabeth conducted training for one of its core modules, "Competency-Based Assessment" for the first batch of ACTA-certified trainers in Singapore. She was also involved in the pilot run of the ACTA Recognition of Prior Learning (RPL) assessment as one of the lead assessors.

To date, Elizabeth has trained and assessed more than 100 batches of trainers, course developers and industry assessors under the NSRS and WSQ Frameworks and remains actively involved in the competency-based learning scene in Singapore. Those who have attended her training are convinced of and are able to appreciate the goodness and benefits of the competency framework. She founded the Community of Practice in Assessment (COPA) in 2005 while conducting training with the Singapore Training & Development Association (STADA). When she started her own company, Center for Competency-Based Learning & Development (CBLD Center) in 2007, she re-activated the COPA, which is now a platform for developers, trainers and assessors to come together to exchange the latest ideas and best practices in the training industry.


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These are the following industries that Elizabeth has worked with under the NSRS and WSQ frameworks:

  • Aerospace
  • Automobile
  • Bakery
  • Call Centre
  • Commercial Cleaning
  • Creative
  • Education
  • Eldercare Services
  • Electronics
  • Entertainment
  • Food & Beverage (Quick Service/Coffee Shops, Food Courts, Hawker Centres, Chinese and Indian Restaurants)
  • Floral
  • Healthcare
  • Insurance (General, Life)
  • Jewellery
  • Land Transport (Bus, Taxi)
  • Landscaping/Horticulture
  • Logistics

  • Nursing Homes
  • Patient Care
  • Pest Management
  • Petroleum Retail
  • Process
  • Precision Engineering (Machine Tools)
  • Public Cleaning
  • Real Estate
  • Reflexology
  • Restaurants (Chinese, Indian)
  • Retail (Clock & Watch, Department Stores, Jewellery, Specialised Stores, Supermarkets)
  • Security System
  • Shipping
  • Tourism (Accommodation, Attractions, Travel, MICE, Gaming)
  • Training
  • Transport
  • Waste Management


List of clients Elizabeth and her company (CBLD Center) have serviced:

  • SPRING Singapore
  • The Workforce Development Agency
  • Singapore Tourism Board
  • Ministry of Community and Youth (MCYS)
  • Ministry of Manpower
  • National University of Singapore
  • PSB Academy
  • Institute of Banking and Finance
  • Singapore Training and Development Association
  • Singapore Institute of Management
  • Resorts World Sentosa
  • Orchid Country Club
  • National Parks Board
  • The Retail Academy of Singapore
  • Social Service Training Institute
  • ESIS Asia Pacific Pte Ltd
  • Nanyang Polytechnic
  • Temasek Polytechnic
  • FJ Benjamin
  • Polwel Co-Operative Society Ltd (Police Welfare Co-Operative)
  • Changi General Hospital
  • Institute of Adult Learning (IAL)
  • Ascott Centre for Excellence

  • UMW Equipment and Engineering Pte Ltd
  • Suntec Singapore International and Convention and Exhibition Centre
  • KPMG
  • NTUC Learning Hub
  • Personnel Organisation Development
  • Yargay MCI
  • U-Training Center
  • A & P Maintenance Services
  • LS 2 Services
  • CBM Cleaning Services
  • Horsburgh Engineering
  • Ramky Cleantech Services
  • Purechem Veolia Environmental Services
  • NAFA
  • Sergent Services
  • Supersonic Maintenance Services
  • Fourways Pte Ltd
  • Kleenplus Services
  • Suceedo
  • Green Cleaners
  • Don Thakar Group
  • Evergreen Refuse Disposal and Cleaning Services
  • Seng Foo Building Construction


List of companies Elizabeth has worked with through SPRING Singapore, STADA, PSB Academy and WDA through her consultancy work with them:

  • Aerospace
  • Mil-Com
  • Aerospace Training College

  • SIA Engineering



  • Triangle Auto Pte Ltd



  • Prima Baking School

  • Delifrance


Call Centre

  • SingTel Call Centre

  • UOB Call Centre


Cleaning Industry

  • Clean Solution
  • Skills Link Cleaning Centre

  • ISS



  • FZD School of Design

  • MDA



  • Ministry of Education


Eldercare Industry

  • Thye Hua Kwan Moral Society
  • Joy Center
  • 3-in-1 Family Centre (Aged Care)
  • YMCA Adult Day Centre
  • Henderson Senior Citizen Homes

  • Redhill Moral SAC
  • Angsana Home
  • Peacehaven Nursing Home
  • St Luke's Home
  • NTUC Eldercare Centre


  • Matsushita Group

  • Tanaka Electronic



  • Golden Village



  • Restaurant Association of Singapore
  • McDonald's Restaurant
  • Ananda Bhavan Restaurant
  • Food Junction Pte Ltd

  • Ministry of Environment
  • Coffee Shops Association
  • National Environmental Agency



  • Tropifame

  • June Floral Art School



  • HMI

  • Changi General Hospital



  • Prudential Assurance
  • Royal & Sun Alliance

  • Prudential Assurance
  • Royal & Sun Alliance



  • National Parks Board
  • Sentosa Development Corporation

  • Defence Science & Technology Agency



  • Keppel Logistics

  • TransLink


Nursing Home

  • Econ Medicare Centre Holdings Pte Ltd


Petroleum Retail

  • Exxon Mobile
  • Shell

  • BP


Precision Engineering

  • Makino



  • Takasago International


Real Estate

  • Propnex



  • Healthcosmo Pte Ltd



  • NTUC Fairprice
  • Cold Storage
  • Metro
  • Robinson
  • Swatch Group
  • Richemond
  • Hour Glass

  • Retail Promotion Centre
  • Novena Furniture
  • Larry Jewellery
  • On Cheong Jewellery
  • Lee Hwa Jewellery
  • Tianpo Jewellery


Security System

  • ADT

  • Tyco Services S'pore Pte Ltd



  • Jardine Shipping

  • Jardine Shipping



  • Singapore Zoological Gardens
  • Golden Landmark
  • Oriental Hotel

  • Novotel
  • Tourism Management Institute of Singapore
  • Shangri-La


Transport Industry

  • Comfort

  • Singapore Bus Service



  • Asiatravel.com


Waste Management

  • Sembwaste



  • Becton Dickinson


  • Trained and mentored consultants in the development of Competency Standards for the Training Industry (Version 1)
  • Reviewed and revised Core Module 4 (Competency-Based Assessment) of the Advanced Certificate in Training & Assessment (ACTA) programme for the 2nd pilot run which commenced in August 2005 (for WDA)
  • Co-developed Competency Map for the Precision Engineering Industry for WDA (Version 1)
  • Developed training programme and conducted training of Employability Skills System (ESS) Competency-Based Assessment programme for trainers, assessors and course developers (for WDA)
  • Developed and field-tested assessment plans for the Financial Services Industry (for Institute of Banking & Finance)
  • Developed and field-tested assessment plan for assessment of tourist guides for STB
  • Trained and mentored consultants in the development of Employability Skills Competency Standards (for WDA)
  • Trained consultants in the development of Industry Competency Maps and Standards
  • Trained industry assessors in the conduct of assessment and validation of assessment process
  • Developed On-the-Job training blueprints and assessment plans for the Tourism (Attractions) Industry
  • Developed Competency Map for Beach Management, Tourism Industry for WDA
  • Developed a Competency Map of generic and common skills for all industries for WDA
  • Aligned tourist guides licensing examination with WSQ Tourism Framework (Tour & Travel Services) for STB – Developed a composite assessment plan consisting of 3 competency units for the Tourist Guide Examination
  • Developed WSQ training programmes for the Tourism (Accommodation) Industry
  • Developed and validated WSQ competency standards, curriculum and assessment guides and standard assessment plans for the Aerospace Industry (for WDA)
  • Developed and validated WSQ Competency Standards, curriculum and assessment guides for the Advanced Certificate in Training and Assessment (ACTA Plus), Version 3 for the Training Industry (for WDA)
  • Developed ACTA training programmes for the Training Industry (for CBLD)
  • Developed and field-tested the WSQ Composite Assessment Plan for the Hotel Industry for WDA (integration of 5 competency units into one assessment plan)
  • Developed and field-tested the WSQ Composite Assessment Plan for the F&B Industry for WDA (integration of 4 competency units into one assessment plan)
  • Developed and field-tested the WSQ Composite Assessment Plan for the Retail Industry for WDA (integration of 5 competency units into one assessment plan)
  • Reviewed and refined the Retail Industry WSQ Framework, including managing, overseeing and editing 39 new, 11 rewrite and 14 maintain competency units (for WDA)
  • Supervised the development of WSQ Leadership Training Programmes for Temasek Polytechnic
  • Supervised the development of the WSQ Retail Certified Service Professional Training Programme for WDA
  • Co-developed a WSQ healthcare training programme for Changi General Hospital
  • Trained consultants in the development of WSQ Competency Standards and Curriculum Training & Assessment Guides for the Cleaning Industry (for KPMG)
  • Supervised and managed the development of the MICE & Events WSQ Framework for WDA (Version 2)
  • Supervised and managed the development of 3 WSQ Competency Standards for the Creative Industry for WDA
  • Supervised and managed the development of 10 WSQ Competency Standards for the Cleaning Industry (for WDA)
  • Supervised and managed the development of Finance Training Programmes for different clients
  • Supervise and managed the development of 10 WSQ retail training programmes for NTUC Fairprice
  • Developed the Recognition of Prior Learning (RPL) Framework for Institute of Adult Learning (IAL)
  • Supervised and managed the development of Employability Skills WSQ Framework (Version 2)

Training Specialization

  • Develop Industry Competency Map and Standards
  • Develop Competency Standards
  • Develop a Competency-Based Assessment Plan
  • Conduct Competency-based Assessment
  • Interpret the Singapore Workforce Skills Qualification Framework
  • Apply Adult Learning Principles and Code of Ethics Relating to Training

  • Design and Develop a WSQ Training Programme
  • Prepare and Facilitate Classroom Learning
  • Competency-Based Interview
  • Competency-Based Coaching
  • Competency-Based Human Resource Management and Development